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Claire McCormack

Senior Editor, Beauty Independent

A respected voice in the beauty and wellness startup space, Claire is known for her trailblazing editorial coverage of “taboo” verticals, including sexual health, CBD, psychedelics, and psychedelic-adjacent (a term she coined) wellness, as well as her track record of being the first to identify, crystallize and write about trends later covered by WWD, WSJ, NYT, etc. Claire has been a featured beauty industry expert in the Washington Post, Adweek, Business of Fashion, the HBO documentary “Not So Pretty” and more. McCormack uses her discerning eye, deep industry knowledge, and business acumen to create compelling omnichannel editorial, educational, and marketing content for and direct strategy across Indie Beauty Media Group properties. She has successfully launched and scaled three beauty/wellness businesses: luxury e-commerce site Travel Beauty, digital publication Beauty Independent and educational platform, and conference series BeautyX Summit, building communities for each organically and through paid channels across North America and Europe.