Nicole Leinbach Hoffman | STIMULATE Founder
STIMULATE+Educate Main Stage
Whether a seasoned attendee of STIMULATE or attending for the first time, join this kick-off session to learn was to optimize the STIMULATE experience presented by show Founder Nicole Hoffman. Attendees can also look forward to a snapshot of the state of sexual wellness, what to look forward to in the days ahead and tips + tricks to truly make the best of your time while at STIMULATE. PLUS hear how to win a prize package valued at just under $10K only available if at STIMULATE.
Laurie Marshall, Attorney + Founder of TM The Spot
STIMULATE+Educate Stage
Whether you are an independent seller, single store merchant, mass retailer, growing brand or established business, this session will help you understand trademark and copyright fundamentals – including the scope of protection each provides, the rationale behind these protections, and common pitfalls to avoid. Prepare to come with your questions and leave feeling more confident in your business growth, understanding AND protection. This is a not to miss session from one of the nation’s leading trademark and copyright attorneys.
TBD
ASK THE DOCTORS Stage | Main Exhibitor Floor
Have you ever been curious about how shibari truly works? Curious on what your customers – or yourself – may wonder about this Japanese form of rope bondage often associated with BDSM and kink practices. This session will reveal important details to consider when practicing or discussing shibari, including consent and communication, trust between partners, safety and anatomy awareness and artistic patterns and emotional expression. Led by Brock or Shibari Supply together with Wellness Expert Jennifer Walsh, this is a not to miss session.
Jenn Mason | Sexologist and Store Owner, WinkWink
STIMULATE+Educate Main Stage
Your store should not just say “we sell sex toys”. It should say “people like YOU belong here”.
This training helps shops identify the people they want to bring into their space and make business decisions around those customers. Participants will learn how to create customer profiles, learn from their audience, and use those insights to shape their branding, product selection, store layout, events, social media, education, and overall customer experience.
The goal is not to copy another successful store or market to the overly broad “general public”. The goal is to build a store with a clear point of view — one that feels specific, memorable, and deeply aligned with the people it is meant to serve.
Susan Bratton | “Intimacy Expert to Millions 💋”
STIMULATE+Educate Main Stage
Most of us were never taught that great sex is a learnable skill. We thought it came naturally. Nope! Enter Susan Bratton, who has spent decades showing that the more you learn, the better your pleasure, connection, and satisfaction become. As “Intimacy Expert to Millions,” Bratton will reveal leading products in our marketplace (and all available to discover at STIMULAE) that can support vitality and sex alike.
This keynote opens with the reframe that changes everything. “Sex” does not equal intercourse. When that definition expands, the entire intimate wellness category expands with it. Every product on the STIMULATE floor becomes part of a much larger story. Attendees should hang on tight during this session as as Susan walks them through the human arousal ladder, the benefits of “orgasmic cross-training,” and the physiology of engorgement and sensation – ultimately translating the mechanics of corpuscles, nerve endings, and blood flow into the kind of plain-language expertise that makes you unforgettable. She covers the full spectrum of bodies and pleasure systems, affirming that every human being, regardless of anatomy, has an extraordinary pleasure potential waiting to be developed. As part of the session, there will be giveaways and more, and attendees can expect to leave with a massively expanded understanding of what sex is, a practical framework for the products they can sell, and the kind of confidence that comes from knowing why what you offer truly changes lives.
Brock | Founder of Shibari Supply
Jennifer Walsh | Author + Wellness Expert
STIMULATE+Educate Main Stage
Have you ever been curious about how shibari truly works? Curious on what your customers – or yourself – may wonder about this Japanese form of rope bondage often associated with BDSM and kink practices. This session will reveal important details to consider when practicing or discussing shibari, including consent and communication, trust between partners, safety and anatomy awareness and artistic patterns and emotional expression. Led by Brock or Shibari Supply together with Wellness Expert Jennifer Walsh, this is a not to miss session.
Corey Thomas | Certified Nurse Practitioner
STIMULATE+Educate Main Stage
Women’s sexual and intimate health has long been one of the most under-discussed and underserved areas within aesthetic medicine. While these treatments are not new, they have often lacked open conversation, intentional integration, and the level of empathy and education patients deserve.
Many women experiencing sexual dysfunction, hormone-related changes, or age-related concerns are made to feel as though they must simply tolerate their symptoms or pursue invasive procedures delivered in a disconnected, overly clinical way. Even within aesthetic medicine, these services are sometimes approached more as an added revenue stream than as an opportunity to genuinely improve quality of life.
This session is designed to change that perspective.
Attendees will learn how to thoughtfully integrate sexual wellness services into an aesthetic practice in a way that is clinically sound, patient-centered, and financially sustainable. Topics will include non-surgical treatments such as the O-Shot®, vaginal rejuvenation with energy-based devices like diVa by Sciton, and labial rejuvenation using dermal fillers, PRP/PRF, and biofiller techniques. Discussion will focus on addressing common concerns including vaginal dryness, laxity, decreased sensation, urinary incontinence, and diminished sexual function.
Beyond clinical application, this session will emphasize the patient experience: how to initiate these conversations with confidence and sensitivity, create a safe and welcoming environment, and build trust in an area that remains deeply stigmatized.
We will also discuss how incorporating sexual wellness services can differentiate a practice, strengthen patient relationships, and support meaningful long-term growth.
Most importantly, this session is about raising the standard of care. Breaking the stigma surrounding female sexual health requires more than offering treatments; it requires education, thoughtful communication, and a genuine commitment to compassionate, patient-centered care.
Women should not feel embarrassed, dismissed, or resigned to “just living with it.” They deserve to feel confident, informed, connected, and fulfilled in their bodies at every stage of life. Because ultimately, sexual and intimate wellness is about far more than function — it is about confidence, connection, intimacy, and quality of life.
Heather McPherson | M.A., LPC-S, LMFT-S, CST-S + Sexual Health Alliance Founder and CEO
Michelle Melville-Kashon, M.A. | Sexual Health Alliance Community and Content Director
STIMULATE+Educate Main Stage
Want to turn curious shoppers into loyal customers? In this engaging session, you’ll discover how foundational sex education builds trust, boosts sales, and keeps customers coming back. You’ll leave with easy-to-use sex ed tips and conversation starters that create more informed—and empowered—buyers, whether you’re selling products, offering services, or building community. This session will help you build customer trust through education. Learn the sex ed insights your customers crave.
Dr. Amy Pearlman | Urologist + Sexual Health Medicine Expert
ASK THE DOCTORS Stage | Main Exhibitor Floor
Ashley Cobb | Author of “Pleasure Please!” + Sexual Wellness Educator
STIMULATE+Educate Main Stage
This session gives adult retail professionals a practical framework for making sexual wellness conversations feel easier, more natural, and more customer-centered. Attendees will learn how to use trust-based language on the sales floor, pair pleasure products with protection essentials, and introduce shame-free PrEP and testing resources in a way that feels helpful—not clinical or pushy.
The session also shares retail-ready staff scripts, a simple “Protection Menu” for merchandising and bundling, and an in-store activation model retailers can use to boost engagement, customer confidence, and repeat visits. Attendees can look forward to expert-led insight from one of the nation’s most trusted sexual wellness advocates and educators. Prepare to bring your questions, as well, for Ashley to answer at the end.
TBD | TBD
STIMULATE+Educate Main Stage
TBD
Dr. Brian Steixner | Board Certified Urologist + Co-Founder of Popstar | Session Moderator
STIMULATE+Educate Main Stage
This dynamic panel discussion at STIMULATE will be led by Board-Certified Urologist Dr. Brian Steixner and feature four male panelists representing Gen Z, Millennials, Gen X, and Baby Boomers. Together, they will provide an honest, multi-generational look at how men truly think, shop, and make decisions when it comes to aesthetics, wellness, longevity, and sexual health. Guided by Dr. Steixner’s expertise in sexual health medicine, the conversation will explore how confidence, relationships, stigma, aging, and lifestyle influence male consumer behavior across different life stages… and shopping environments. Attendees will gain valuable insight into what motivates male customers to shop, spend and more – ultimately helping attendees understand what barriers prevent them from engaging and spending alike. Additionally, this session will offer a rare opportunity to hear authentic perspectives directly from male consumers while bridging the gap between clinical expertise and real-world customer behavior.
Colette Courtion | CEO of Joylux
STIMULATE+Educate Main Stage
Half of women will experience symptoms of menopause that directly impact their intimate health, and most will never get a real solution. The intimate health category has been underestimated, undersold, and underserved for too long. Joylux Founder & CEO Colette Courtion brings proprietary consumer data, clinical insights, and the science separating breakthrough technology from shelf noise. In 20 minutes, she’ll show you exactly why this category is poised to explode — and who’s going to lead it. Don’t forget to bring your questions!
Georganne Bender | Consumer Anthropologist | KIZER + BENDER (Moderator)
Cynthia Plotch | Co-Founder, Winx Health
Caroline Goodman | Co-Founder and CEO, OrganiCare
STIMULATE+Educate Main Stage
This panel will explore how retailers are partnering with sexual wellness brands to disrupt the traditional intimacy aisle with innovative products to meet modern consumers’ demands for education, inclusivity, discretion, and accessibility. Together, they will examine the $6B gap in sexual health retail and share insights on how reimagined product offerings, inclusive marketing, and de-stigmatized approaches are creating a new standard where nothing is “TMI” intimate care.
John Lawson | Author and AI + Retail Expert
STIMULATE+Educate Main Stage
Selling in the sexual wellness space comes with a unique challenge: creating content that converts without getting flagged, banned, or shadowbanned. In this session, John Lawson, ecommerce expert, digital strategist, and AI marketing specialist, shares how top brands are using tools like ChatGPT to generate compliant content, streamline marketing, and build consistent visibility. You’ll learn how to automate messaging, work around restrictive algorithms, and train AI to match your brand’s voice — all while growing your audience and driving sales. Attendees can look forward to learning how to use AI tools to create high-converting, compliant content, reframe messaging to avoid platform restrictions and bans, scale social, email, and product content quickly and efficiently, train AI to reflect your brand voice and customer triggers, and increase visibility in a restricted category using ethical growth tactics. This is a keynote session you won’t want to miss!
Nicoletta v. Heidegger, Licensed Marriage and Family Therapist Sexologist
Dr. Shannon Chavez, Licensed Psychologist
ASK THE DOCTOR Stage presented by GAINSWave®, Exhibitor Floor
Georganne Bender | Consumer Anthropologist, KIZER & BENDER (Moderator)
Silvina Modolo | Cruise Sales Manager, Desire and Temptation Resorts & Cruises (Panelist)
Susana De La Peña | Boutiques + Jewelry Manager, Desire and Temptation Resorts & Cruises (Panelist)
Dr. Erica Corpening, Pharm.D. | Hidden Honey Homes (Panelist)
STIMULATE+Educate Main Stage
The twists and turns of customer connectivity to sexual wellness products is not always straight forward. There are many types of destinations in which these products can reach consumers, and this session will explore some of the non-traditional merchants that support pleasure products at retail. From cruise lines to resorts and more, attendees can look forward to understanding how to engage customers at a variety of intersections that meet their target audience of consumers. From marketing to merchandising, get ready for an action packed session on shoppertainment when it comes to sexual wellness. ,
Tatyannah King | Clinical Sexologist
STIMULATE+Educate Main Stage
This presentation explores the cultural factors that sex toy retailers must consider when launching products for a diverse, global audience. As conversations around sexuality become more open and inclusive, the sex tech industry is facing a pivotal opportunity and responsibility to recognize and respect the vast cultural, racial, generational, and ethnic differences that influence how consumers perceive intimacy, pleasure, and sexual wellness. This presentation will examine how historical context, religious and social norms, taboos, body image standards, language, and generational attitudes shape consumer behavior and acceptance of sex toys across different communities, and how those factors ultimately affect marketing, product design, and communication strategies.
Dr. Amy Pearlman | Board Certified Urologist + Co-Founder of Prime Institute
STIMULATE+Educate Main Stage
Looking to expand medical or therapy based business with sexual wellness assortment? This session will reveal how to ethically and responsibly set up your business to support patients with over-the-counter purchases in your practice. Attendees can look forward to learning how to select and display sexual wellness products using simple, space-efficient storage solutions, understand how to track inventory and discover how to run charges and manage sales seamlessly. Bring your questions! This is a session you won’t want to miss.
Dr. Charles Runels, M.D. |
Inventor of the O-Shot®, P-Shot®, and Vampire Facelift® | Founder, Cellular Medicine Association
ASK THE DOCTOR Stage presented by GAINSWave®, Exhibitor Floor
Dr. Charles Runels is best known for creating the O‑Shot® and P‑Shot®—two breakthrough PRP procedures that have helped thousands of clinics expand their sexual wellness offerings and drive recurring patient revenue. A board-certified internist with a background in emergency medicine and cosmetic innovation, Dr. Runels has trained over 5,000 medical professionals in 50+ countries in his proprietary methods for using blood-derived growth factors in both aesthetic and sexual health.
He is the founder of the Cellular Medicine Association and the original developer of the Vampire Facelift®. His work bridges medical science with commercial success, offering providers powerful tools to deliver results, build patient loyalty, and grow their practices. This session will support insight on how to enhance female pleasure with explanations of how over the counter products can help.
Jenna Perkins, Nurse Practitioner | DiscovHER
ASK THE DOCTOR Stage presented by GAINSWave®, Exhibitor Floor
Come ready to become educated, empowered, and equipped to better understand hormonal transitions of midlife. This session will unpack menopause symptoms, share real stories, and explore effective treatments and products. Among what you can expect to learn will include menopause symptoms with real solutions. Additionally, bring your questions to learn from expert Jenna Perkins, WHNP-BC.
Stay informed with industry insight, professional networking opportunities, brand, retail + medtail connectivity experiences + more!
