STIMULATE Exhibitor Education

Sunday, August 3, 2025

Taking place on August 3, 2025 in Nashville, TN, the Exhibitor Education agenda is available to secured exhibitors and sponsors of STIMULATE 2025.

All inquires can be directed to stimuate@retailminded.com. 

Regulation of Sexual Wellness Products by the Food and Drug Administration | 11 AM to 11:30 AM

Presented by David Joy, Attorney | Keller and Heckman

2nd Floor Atrium 

This presentation will provide an overview of how sexual wellness products are regulated by the Food and Drug Administration – or not.  Some products clearly require pre-market authorization; others clearly do not.  And some exist in a gray zone.  As the category becomes less stigmatized, will regulators spend more time thinking about sexual wellness products? Or what other changes – if any – can be expected? This is a not to miss powerhouse session for exhibitors of STIMULATE only to experience. Don’t forget to bring your questions, as well!

Influencer Marketing That Actually Converts | 11:30 AM to 12:00 PM

Presented by Anne Hodder-Shipp, CSE | Hodder Media 
 
2nd Floor Atrium 
 
Strategic collaborations remain a top-performing marketing tool in industries like ours, where mainstream advertising and promotion is often limited, unavailable, or censored entirely. This fast-paced workshop will give you the key points to consider while navigating influencer marketing: choosing and vetting creators, streamlining your message, getting your money’s worth, and ensuring your brand is showcased the way it deserves.   

Mastering Supplier Negotiation: A Manufacturer’s Playbook Overview | 12:00 PM to 12:30 PM

Presented by JP Wu | Partner & Sales Director, Jiaertech
 
2nd Floor Atrium 
 
Attendees can gain a supplier’s perspective on negotiations, with insight on preparation, pricing drivers, and crafting win–win terms using data and insight. Plus, attendees can look forward to tips on bundling elements like lead time, quality, volume, and payment to align interests and build long-term partnerships. Finally, look forward to gaining practical strategies, phrasing examples, and post-deal follow-up to sustain strong B2B relationships beyond price haggling. This is a not to miss session! Don’t forget to bring your questions.

Creator Commerce: How to Build Business with Creators to Gain Additional Brand Revenue | 12:30 PM to 1:00 PM

Presented by Laura Desiree Laura Desiree | Adult Industry Expert, Pleasure Educator + Certified Intimacy Coordinator
 
Presented by Coral Osborne | Certified Sexologist, Consultant + Sex and Intimacy Coach
 
2nd Floor Atrium 
 
As trusted voices within the industry and respected advocates for informed pleasure and professional integrity, this session will help brands truly bridge the gap between cultural credibility and commercial success – as well as ways to best support this from a partnership perspective when working with creators. Bring your questions and look forward to an expert-led session that will get you excited about creating commerce – aka building business – with creators! 

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