November 10, 2025 | (Denver, CO) — STIMULATE, North America’s leading B2B event dedicated to the business of sexual wellness, is proud to announce the launch of STIMULATE+Insider, a new year-round membership program designed to empower professionals through education, networking, and actionable business growth resources.
Launching in January 2026, STIMULATE+Insider builds on the brand’s reputation for bringing together retail decision-makers, medical leaders, intimate home-party leaders, sex-educators, and industry professionals through events that inspire progress, collaboration, and success.
“STIMULATE+Insider is more than a membership — it’s a community,” shares Nicole Leinbach Hoffman, Founder of STIMULATE. “Our goal is to help professionals across the sexual wellness and adult retail industries strengthen their confidence, sharpen their strategy, and stay connected all year long in an effort to truly optimize their unique businesses. This is about supporting the people who are shaping the future of this space.”
STIMULATE+Insider offers members exclusive access to a 12-month curriculum of monthly workshops, expert-led insights, planning tools, and community connections tailored specifically for retail-facing professionals. Each session is designed to address the realities of running and growing a sexual wellness business — from merchandising and marketing to leadership and customer engagement.
Members Can Expect:
+ Monthly +Insider Workshops led by experts across retail, medical, wellness, sex-pert + more
+ Exclusive tools and templates for business planning and marketing to support the vast needs of business operators
+ Early access and special discounts for other STIMULATE events and experiences, including our flagship experiences
+ Ongoing community support from like-minded professionals navigating the same challenges and opportunities
Membership is open exclusively to professionals who engage directly with consumers — including store owners, home-party planners, and educators — to ensure a trusted and collaborative environment focused on real-world business growth. Those professionals who work on the brand, vendor or distributor side of sexual wellness and adult novelty are respectively not invited to the STIMULATE+Insider experience as a way to ensure a dedicated space for consumer-facing leaders only. Vendors, brand reps, founders of brands and other product leaders can trust that products are a core part of this experience, however, and are actively a part of the membership experience.
A Natural Evolution for STIMULATE
Known for its annual flagship trade show and its series of workshops and webinars, STIMULATE continues to expand its impact through programs that blend business education with community connection.
“The STIMULATE+Insider program allows us to serve our audience beyond a single event,” shares Taylor Means, STIMULATE Account Director. “It’s a way to deliver ongoing value and inspiration — and to keep our professional community connected, informed, and motivated all year long.”
Beyond the education and community components of STIMULATE+Insider, members can look forward to themed monthly agendas, product spotlights and testing, actionable resources and a private group for members only to engage in year-round. Learn more by exploring membership details in more depth here.
Membership Enrollment and Pricing
Enrollment is now open, with early access pricing available for a limited time:
+ Standard Rate: $1,195
+ Early Bird Rate: $995
+ Pay-in-Full Bonus Rate: $895
About STIMULATE
Founded in 2023, STIMULATE is North America’s leading B2B event dedicated to the business of sexual wellness — uniting product discovery, professional education, and peer networking in one immersive experience. Returning to Nashville in August 2026, STIMULATE will feature more than 40 dynamic sessions, an exclusive ASK THE DOCTORS track, and over 100 exhibiting brands spanning men’s health, feminine care, pleasure products, and lifestyle innovation – plus an Emerging Brand experience. Designed for retailers, healthcare professionals, educators, and creators, STIMULATE continues to elevate the conversation around sexual wellness with a modern, inclusive, and evidence-informed approach.
All inquiries can be directed to stimulate@retailminded.com.
