The holiday season is officially here — and for adult novelty, intimate care, and sexual wellness retailers, it’s one of the most exciting (and profitable!) times of the year. Whether you offer pleasure products, intimate wellness essentials, or relationship-boosting tools, consumers are more open than ever to gifting products that support connection, confidence, and joy.
Here are 10 quick and festive marketing tips to help you boost visibility, deepen customer engagement, and spark seasonal sales.
1. Create Giftable Bundles That Tell a Story
Holiday shoppers love convenience — and curated bundles take the guesswork out of gifting. Think:
+ “Silent Night. Sensual Night.”
+ “Snowed In Romance Box”
+ “Holiday Glow-Up, Solo Care Set”
+ “Warm & Cozy Winter Pleasure Kit”
+ “Naughty & Nice Couples Set”
+ “Self-Care for the Season”
When you package intentionally, customers feel like they’re gifting an experience — not just a product.
2. Launch a Holiday Gift Guide (Digital or In-Store)
Gift guides drive discovery and help shoppers shop confidently in an intimate category.
Spotlight categories like:
+ Best sellers
+ First-timer picks
+ Under-$30 stocking stuffers
+ Luxury indulgences
Don’t forget to feature staff favorites — customers love recommendations from real people.
3. Add Last Minute Seasonal Touches to Your Displays or Website
A little festive flair goes a long way. Think deep reds, gold accents, twinkle lights, frosted signage, or messages like:
“Give the Gift of Pleasure” or “Wrap Up the Year With Connection.”
Keep it fun, inviting, and warm — a winter atmosphere that welcomes all genders and ages (over 18, of course).
4. Promote Last-Minute Gifting Options
The holidays are busy, and many shoppers wait until the final days. Offer:
+ Gift cards (digital + physical)
+ “Grab & Go” bundles
+ Quick-ship items
+ Express checkout stations (even your DM’s in social media can capture sales!)
Make it easy for shoppers to win at last-minute gifting.
5. Host Festive In-Store or Virtual Events
Seasonal events create community — and drive foot traffic and sales. Ideas include:
+ Holiday Sip & Shop
+ “Sexy Stocking Stuffer Showcase”
+ Couples connection mini-workshop
+ Pleasure product demos (virtual or in-store)
Add a giveaway or gift-with-purchase for extra holiday magic.
6. Refresh Your Social Content With Seasonal Themes
Your content can have fun this time of year! Try:
+ 12 Days of Pleasure posts
+ Stocking stuffer goodies
+ “Holiday Must-Haves” reels
+ Winter wellness tips focused on intimacy, communication & self-care
Let your tone be warm, playful, and inclusive.
7. Offer Limited-Time Discounts or Tiered Promotions
Seasonal urgency encourages shoppers to buy now. Try:
+ Weekend flash sales
+ “Buy More, Save More” tiers
+ Bundled discount incentives
+ BOGO stocking stuffers
Just remember to keep offers simple and to the point — shoppers are overloaded this time of year.
8. Add Helpful Holiday Signage
Customers appreciate clear, supportive guidance.Use signs like:
+ “Perfect for First-Timers!”
+ “Staff Pick”
+ “Holiday Bestseller”
+ “Pairs Well With…”
These cues ease hesitation and boost shopper confidence.
9. Personalize Recommendations for Different Life Stages
Holiday intimacy looks different for everyone. Create marketing moments that meet customers where they are:
+ Sensual self-care for singles
+ Connection kits for couples
+ Comfort products for midlife or menopause
+ Accessible toys for adults who need extra support
+ Inclusive messaging for LGBTQ+ shoppers
This is your chance to remind customers that intimacy evolves “from head to toe, young to mature, purpose to pleasure.”
10. Express Gratitude — It Builds Loyalty
A simple “thank you” goes a long way. Ways to show appreciation:
+ Handwritten notes in bags
+ Bonus samples for holiday shoppers
+ A thank-you email from the owner
+ A social post recognizing your community
Gratitude builds connection — and keeps customers coming back long after the holidays end.
Final Thoughts
Holiday marketing doesn’t need to be complicated — it just needs to be intentional. By focusing on curated experiences, personalized service, warm seasonal storytelling, and helpful guidance, sexual wellness retailers can create joyful, memorable shopping moments that elevate both sales and customer trust.
This season is about connection, confidence, and care — and your store or other consumer facing business has the opportunity to help consumers experience all three.
Are you a brick + mortar retailer looking to further enhance your business?
Explore the STIMULATE+Insider experience here for year-round support.
Written by Nicole Leinbach Hoffman, Founder of STIMULATE. Hoffman is a frequent guest and contributor to various media outlets that have included The Today Show, Forbes, Entreprenuer.com and countless B2B publications – including having a regular column with Smart Retailer Magazine. Additionally, Hoffman has supported American Express’s Small Business Saturday as a Spokesperson and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. In 2022, Hoffman was recognized as one of Women Wear Daily’s “25 Most Inspiring Women in Retail” and has been on the list of the world’s most influential retail leaders from Rethink Retail since 2015. In 2023, Hoffman was recognized by fashion retail leader American Eagle on a billboard in Times Square as a Global Change Maker with her work in retail, specifically highlighting her support of making sexual health products more accessible in retail destinations. Additionally, Hoffman has been an Adjunct Professor since 2005 at Columbia College where she teaches retail marketing. Connect with Hoffman at nicole@retailminded.com.
