May 25, 2026 | (Denver, CO) — STIMULATE, the premier trade show and conference dedicated to advancing the sexual wellness industry, is proud to announce House of Desire as the Official Lingerie Partner of STIMULATE 2026. This partnership marks the first-ever lingerie band collaboration for STIMULATE, which will take place for it’s fourth annual event August 3–4, 2026, in Nashville, Tennessee.
As STIMULATE continues to expand its vision of sexual wellness, the addition of an official lingerie partner represents an important milestone for the show and reinforces its guiding philosophy that sexual wellness is truly “head to toe, young to mature, purpose to pleasure.”
House of Desire, known for its fashion-forward designs that blend empowerment, confidence, and self-expression, brings a unique perspective to the growing conversation around intimacy, body confidence, and personal wellness.
“For us, lingerie has always been about transformation. It’s the beginning of the story. At House of Desire, we create pieces that invite women to embrace fantasy, celebrate their femininity, and feel confident in every version of themselves,” shares Candice Cuoco, VP of Creative for House of Desire.
The partnership reflects STIMULATE’s ongoing commitment to showcasing the full spectrum of products, services, and experiences that contribute to sexual wellness. While the show has traditionally focused on intimate care and sexual wellness products and education, lingerie serves as a meaningful bridge between confidence, self-care, pleasure, and personal expression.
“House of Desire embodies the evolution of what sexual wellness means today,” said Nicole Leinbach Hoffman, Founder of STIMULATE. “Their approach aligns beautifully with our mission to support wellness at every stage of life and across every aspect of the intimate wellness journey. We’re thrilled to welcome them as our first-ever Official Lingerie Partner.”
Attendees of STIMULATE 2026 will have opportunities to engage with House of Desire throughout the event, discovering how lingerie can play a role in confidence, connection, and overall well-being.
STIMULATE brings together retailers, brands, manufacturers, distributors, educators, and industry professionals for two days of networking, education, product discovery, and business development focused on the future of sexual wellness.
For more information about STIMULATE 2026, visit StimulateTheShow.com. Media inquires can be directed to stimulate@retailminded.com.
About STIMULATE
STIMULATE is a first-of-its-kind event uniting sexual wellness brands, retailers, educators, and healthcare professionals. Focused on innovation, education, and connection, STIMULATE has been redefining how the industry comes together to grow and evolve since it’s virgin show in 2023. Explore more about STIMULATE here.
About House of Desire
House of Desire creates lingerie designed to inspire confidence, celebrate femininity, and empower self-expression. Through thoughtfully crafted collections, the brand invites women to embrace their individuality and experience the transformative power of feeling beautiful, confident, and desired. Explore more about House of Desire here.
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