Following the success of 2026 Official Lingerie Partner House of Desire, STIMULATE responds to attendee requests with a dedicated lingerie destination.
Nashville, Tennessee — October 27, 2026 — STIMULATE, the sexual wellness trade show and conference, is expanding its show floor in 2027 to introduce “Lingerie Lane”, a dedicated area connecting lingerie brands and buyers. The expansion follows the success of House of Desire as STIMULATE’s 2026 Official Lingerie Partner and directly responds to attendee requests for a broader lingerie offering.
House of Desire will return for STIMULATE 2027, taking place August 2–4 in Nashville. The expanded lingerie experience will include a buyer-only lingerie fashion show for lingerie buyers, along with a welcome breakfast for qualified buyers designed to kick off the STIMULATE experience for this professional community.
STIMULATE remains focused on sexual health and intimate wellness. Lingerie Lane builds on that foundation by supporting attendees seeking complementary merchandise, new brand relationships, and more opportunities to serve their customers.
Our attendees help shape how STIMULATE grows, and they asked for more lingerie,” said Nicole Leinbach Hoffman, founder of STIMULATE. “House of Desire helped demonstrate the value this category brings to our community. Lingerie Lane is our response: a dedicated destination that gives lingerie brands and buyers more opportunities to connect, while supporting our broader commitment to sexual health, intimate wellness, and business education.”
The dedicated area will make it easier for buyers to discover lingerie collections and connect with participating brands. The buyer-only fashion show will provide an additional setting to experience collections, while the welcome breakfast will create opportunities for introductions and relationship building.
“Lingerie is a journey of expression an what makes you feel confident, sexy and entirely yourself. With 25 years of lingerie experience behind us, we’re excited to help create Lingerie Lane at STIMULATE, a must go to destination where brands and buyers can connect, experience inspiration, and shape what comes next. At House of Desire, we want to make the destination as exciting as the journey,” shares Candice Cuoco, Vice President of Creative at House of Desire.
STIMULATE’s 2027 trade show will take place August 2+3, followed by a dedicated Conference day on August 4. The event brings together retailers, brands, independent sellers, healthcare professionals, educators, and other industry stakeholders for product discovery, professional education, and business connections.
Lingerie brands interested in exhibiting in Lingerie Lane can inquire for more information at stimulate@retailminded.com Additional details can be explored at stimulatetheshow.com for event information.
About STIMULATE
STIMULATE launched in 2023 and is a business-to-business sexual wellness trade show, conference, and professional community connecting retail, healthcare, education, and brands. With an approach spanning “head to toe, young to mature, purpose to pleasure,” STIMULATE supports product discovery, practical education, and relationships that help businesses and professionals better serve their communities. Learn more at stimulatetheshow.com.
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