August 3, 2025 | 1PM to 5PM in Nashville… one day prior to the annual trade show + conference STIMULATE experience!
+ ACTIONABLE insight that provides clear next-steps for retailers to incorporate into their own stores, offering insight on merchandising, increased unit sales per transaction, heightened selling strategies + more
+ EXPERT led instruction on retail best practices, challenges, customer care, employee management + other leadership led discussions to support necessary store responsibilities
+ REALISTIC strategies for independent and multi-store locations to boost customer retention and employee retention alike
+ SEX-PERT led sessions to help strengthen employee + customer care, ultimately supporting enhanced sales.
+ PLUS A $200 VALUE of Nu Sensuelle product orders *
Led By STIMULATE Founder, Retail Professor, Author of Retail 101 | Nicole Leinbach Hoffman
Attendees can look forward to hearing from STIMULATE’s Founder and meet the STIMULATE+Workshop lead educator in this quick, kick-off session. At this time, attendees can also gain best practices on how to participate in the day ahead, explore the worksheets that will be used in the day ahead and gain some fun surprises to kick-start their day of retail learning, best practices in sexual wellness discussions + more!
Led By STIMULATE Founder, Retail Professor, Author of Retail 101 | Nicole Leinbach Hoffman
Led By Retail Expert, Consumer Anthropologist + Principal of KIZER + BENDER | Georganne Bender
In order to look ahead, we must first reflect on what has already been. Attendees of this session can look forward to some self-analysis of their existing store operations – or lack of them, including the opportunity for new store owners to benefit from – in preparation for the day ahead of learning. Retail data will be revealed to support the current state of retail, including specific data supporting sexual wellness businesses and a variety of variances between them. Additionally, attendees will be challenged to identify professional goals for their unique businesses with the intent to work towards the necessary steps to reach these goals.
Led By Retail Expert, Consumer Anthropologist + Principal of KIZER + BENDER | Georganne Bender
Let’s talk about customers! Each day, you interact with five distinct generations, each with a unique approach to shopping, trust, and relationship building. During this presentation, you’ll meet: Generation Alpha, the first fully digital generation of hyper-connected multi-taskers who don’t understand the concept of unplugging; Generation Z, the most diverse generation in history, who are socially conscious, whip-smart, and self-driven; the Millennials, who are tech-savvy, philanthropic, and experience-orientated; Generation X, the tech-smart sandwich generation that’s independent, skeptical, and all about work-life balance; and the Baby Boomers, who are mentally, physically, socially, and digitally active and still account for over 70% of US disposable income.
You’ll learn why what works for one generation is kryptonite to another, plus how to connect with every customer, delivering what they want, when they want it, the way that they want it! The ultimate goal, however? To help both you and your team support every customer that walks thru your store doors and increase sales!
Led By Laura Desiree, Adult Industry Expert, Pleasure Educator + Certified Intimacy Coordinator
Led By Coral Osborne, Certified Sexologist, Consultant + Sex and Intimacy Coach
Sex educators and adult industry experts Laura Desiree and Coral Osborne are a powerhouse duo who will reveal expert insight supporting adult entertainment, sexual health wellness and collective education about how retailers can relate to these areas when supporting their customers. With a combined wealth of experience spanning live event production, ethical intimacy coordination, on-camera performance, content and marketing strategy, partnerships, talent recruitment, program curation and sex education, Laura and Coral will bring a uniquely holistic perspective to our Workshop attendees.
As trusted voices within the industry and respected advocates for informed pleasure and professional integrity, this session will help attendees bridge the gap between cultural credibility and commercial success and how to best support this from an in-store perspective.
Led By Retail Expert, Consumer Anthropologist + Principal of KIZER + BENDER | Georganne Bender
It’s time to show off… and show up! The Merchandising Challenge will get every +Workshop attendee out of their seats for an immersive, interactive retail display experience. Expect to be challenged, but also expect to learn, have fun + even win some prizes! Challenges will focus on in-store displays to help enhance customer engagement, consumer sales and overall store layout. Don’t forget to bring your most pressing merchandising questions, as well!
Led By Valerie Martin, LCSW, RYT | Founder + Clinical Director of The Gaia Center for Embodied Healing
Sexual self-esteem plays a powerful role in how people engage with pleasure, yet many potential customers carry silent shame, body insecurities, and a fear of being “broken.” In this session, Certified Sex Therapist Valerie Martin will explore how body image, sexual challenges, and self-worth can shape the customer experience—and how retailers can support them with empathy, confidence, and appropriate boundaries. Learn how to recognize and respond to common desire myths, affirm body diversity in product representation, and offer language that uplifts without shifting into a therapist role. We’ll unpack how toys and other products can empower exploration without reinforcing a narrative of dysfunction—because supporting pleasure means honoring the whole person.
Led By STIMULATE Founder, Retail Professor, Author of Retail 101 | Nicole Leinbach Hoffman
This session will offer results-driven ideas focused on boosting your bottom line. Hoffman shares actionable strategies to encourage customers to buy more during each visit—without relying on discounts. Learn how to optimize product placement, train staff to upsell authentically, and create a seamless customer experience that naturally increases sales. Expect to walk away with clear, easy-to-implement tactics to increase your average units per transaction and drive growth… and revenue!
Led by Retail Expert, Consumer Anthropologist + Principal of KIZER + BENDER | Georganne Bender
Supported by Select Vendor Reps to Be Announced Soon
End your day with authentic + deep-dive discussions with a few key vendors that help bring your store to life. Whether you want to know about how to boost specific product sales, need ideas on ways to communicate more effectively about core categories or have ideas to share with vendors, this is your chance to get all your questions answered… plus their chance to share what they really value from their best retail partners!
Attendees can also look forward to:
+ Worksheets presented to them throughout the day that will provide guidance, insight + actionable resources for attendees, as well as interactive opportunities to engage throughout the day.
+ Interactive experiences that welcome you to ask questions, connect with other brick + mortar operators and ultimately help your business through an expert-led day of retail conversations.
+ A list of STIMULATE show incentives, giveaways + other fun surprises, INCLUDING a $200 value towards a Nu Sensuelle order made at STIMULATE! *
From head to toe, young to mature, purpose to pleasure, STIMULATE connects retailers, spas, medical offices and more with vendors that support sexual wellness across categories that include men’s health, feminine care, pleasure products, novelty items and other inventory to support sexual well being.
©STIMULATE Sexual Wellness
Stay informed with industry insight, professional networking opportunities, brand, retail + medtail connectivity experiences + more!
